Pressing forth into the brave new world of social media, burgers, the google and myplacebook, 4food in NYC is creating a new burger experience.

One of the cooler points is you can create your own burger, tweet it or whatever, and if someone likes your creation and buys it, you get a 25¢ credit, so theoretically you could get lots of free burgers. At $12 a pop though, you won’t be getting many.